Case Studies
Clients:
Goal:
To support Conversity deliver the strategic opportunities and digital customer experience benefits of Intelligent Guided Selling (IGS) to a range of business clients
Action:
Develop the strategic USP messaging, customer journey model, engagement & MI support
Impact:
Step change in personalised digital customer experience
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5-10% uplifts in conversion rates & average basket size
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Improved digital customer engagement
Client:
Goal:
Deliver a major organisational transformation of a new customer centric platform
Action:
Intermediary between end users and platform developers, capturing, interpreting and delivering the customer centric opportunities for the marketing division
Impact:
Transformational 360-degree view of the customer enabling speedy, relevant and personalised customer engagement across the whole lifecycle
Client:
Goal:
To increase customer advocacy and conversion
Action:
To design and assess the impact of a new customer advocacy trial aimed at improving the in-store customer experience
Impact:
Increased Net Promoter Score, conversion and revenue resulting in a roll-out of the initiative nationwide
Client:
Goal:
To retain more high value customers
Action:
Develop a Best Customer Unit providing a differentiated level of premier service based on customer lifetime value
Impact:
A c.5% reduction in high value customer attrition leading to a step change in profitable growth
Client:
Goal:
To optimise the cross-sell opportunity of financial products & services to existing customers
Action:
Develop a series of predictive regression models for financial products and services and work with key stakeholders to embed them within the marketing strategy
Impact:
Increased product conversions and revenue while optimising ROI on marketing spend
Client:
Goal:
To improve the investment decisions on property maintenance for a national housing charity
Action:
To analyse existing property maintenance investment decisions, assess their cost-effectiveness and provide guidance on future spending
Impact:
A fresh visualisation of historical maintenance expenditure leading to a transformational review of investment with significant cost savings
