Delivering Impact
If nothing changes, we’ve made no impact
In today’s competitive business environment, it is no longer sufficient for data analysts to only be statistically minded, possess a flair for report building, or even an ability to provide actionable insights. To achieve optimal performance, the primary goal should be to drive real impact.
What is real impact?
Real impact has a significant and positive influence on a business challenge. Moving a key performance indicator such as the volume of sales or the level of customer satisfaction, creating a new product or service which better addresses customer needs, or changing an existing process or behaviour to improve operations or the customer experience are all examples of driving real impact.
Sprint Projects
As customer and business needs are constantly evolving the need for agility and to deliver projects at pace has become essential. Real impact occurs when cross-functional teams come together collaboratively and with a shared focus, deliver sprint activities, potentially for no more than a 90-day period.
Sprint Projects
As customer and business needs are constantly evolving the need for agility and to deliver projects at pace has become essential. Real impact occurs when cross-functional teams come together collaboratively and with a shared focus to deliver sprint activities, typically across no more than a 90-day period.
​
Art & Science
Data analysts need creativity, imagination and commercial awareness
In order to deliver impact, the role of the data analyst has evolved to become both an art and a science where imagination, creativity and commercial awareness are just as important as statistical expertise and technical ability.
Analysts need to ask the right questions and be able to communicate their ideas and analysis effectively across multiple audiences and roles.
​
Seeing the business and market environment as a whole is an essential and integral component to this approach.
​Goals
Adjusting the focus
To maintain a competitive edge, especially during times of uncertainty, businesses will frequently re-assess their goals and priorities to ensure they remain fit for purpose. They will become more agile in their thinking and planning, constantly seeking out new and better ways to service the needs and expectations of their customers and the environment within which they operate.
​
Product and service innovations with personalised, relevant customer experiences across all channels are essential for growth and retaining a loyal sustainable fanbase.
Lights, Camera, Action
With 25 years of commercial, marketing and analytical expertise, Data Strategies Consulting will help clients achieve their goals by identifying, focusing and acting upon the key activities that drive the greatest positive impact towards meeting them.